Chaekgeori
Love Yourself
Chromatic Observations
Chill & Cheer
Intimate Pages
Intimate Pages
00df
Chaekgeori, meaning "books and things," is a Korean cultural theme reflecting the value of learning and scholarly life. This project explores the concept through a bilingual book design, featuring paired pages in English and Korean. The compact format enhances its accessibility, while the design integrates traditional Korean aesthetics with a modern touch. Each spread emphasizes harmony between the two languages, celebrating the cultural exchange and intellectual heritage inherent in chaekgeori.
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8.5” x 5.5”
Editorial Design
Indesign | Photoshop
Motion graphic advertisement designed for the triptych digital billboards in the New York subway. The concept revolves around promoting self-love and embracing diversity. It encourages viewers to celebrate their individuality and reject societal pressures to conform based on appearance or external differences. In addition to the motion graphic, the project includes a series of posters and a mobile-adapted video, ensuring the message reaches a broader audience across various formats.
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48” x 27” each screen
Advertising | Motion Graphic | Poster
Illustrator | After Effects | Premiere Pro
100-page editorial book that closely observes and explores the works of renowned artists. Each page reflects their unique characteristics through carefully curated layouts and design choices. The book's compact size creates an intimate reading experience. The project was also an opportunity to experiment with a diverse color palette, pushing creative boundaries to visually capture the essence of each artist's work and style.
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8” x 5”
Editorial Design
Photoshop | Indesign
Explores the coexistence of cold and warmth in New York, expressed through motion graphics. The city’s cold, urban character is contrasted with the joy and positivity that can be found within it. Flowers symbolize the warmth and optimism that emerge from an otherwise chilly environment. The motion graphic aims to convey the balance between the harshness of the city and the warmth that is found amidst it, offering a visual representation of the emotional contrasts people experience in New York.
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16:9
Motion Graphic
Photoshop | After Effects | Premiere Pro
Explores alternative ways of engaging with books by designing three mini-books, each offering a unique approach to the reading experience. By challenging traditional book formats, I aimed to create a more intimate and personal way of interacting with content. These mini-books are small enough to fit comfortably in the palm of your hand, emphasizing tactile engagement and encouraging a deeper connection with the material. The project reimagines how books can be consumed, inviting readers to experience stories or information in a new, more personal format.
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5” x 7”
Editorial Design
Illustrator | Indesign
Explores alternative ways of engaging with books by designing three mini-books, each offering a unique approach to the reading experience. By challenging traditional book formats, I aimed to create a more intimate and personal way of interacting with content. These mini-books are small enough to fit comfortably in the palm of your hand, emphasizing tactile engagement and encouraging a deeper connection with the material. The project reimagines how books can be consumed, inviting readers to experience stories or information in a new, more personal format.
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5” x 7”
Editorial Design
Illustrator | Indesign